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Shiseido By the mid-1930s, Shiseido advertising had moved beyond simply assimilating western influences, developing a distinct style of its own. Emerging from this striking synthesis of western and Japanese elements was a new kind of woman: an idealized woman not only at the forefront of fashion, but also aware of herself and her potential. These advertisements suggested a beauty from within, reflecting a woman's own sense of identity. From Shiseido Story. |
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